Tips for Improving Your Google Maps Marketing Campaign
Noticed the change in how Google search results are presented? Now you’ll probably have Google Maps on top, followed by the typical result. If you have a small business, Google Maps marketing can bring you great benefits, and when you talk about Google Maps marketing, it all comes down to your Google My Business (GMB) listing.
Below are the top five ways of optimizing your GMB listing for increased Google Maps visibility:
Add your exact address.
This is the most critical part of Google Maps marketing. Instead of using vague cross-streets or city names, enter your precise business address in your GMB listing.
Omit anything that is not related to your physical address, such as your URL or a keyword, and pin your business location right on the map if the system couldn’t locate your address.
After your complete and exact address, it’s time to add service area. If you have a food-related business, for instance, do you serve food at your address or do you only take orders and then deliver them? You should be clear on this. And don’t forget to add and double-check your phone number/s, web address, business hours and categories.
Optimize your GMB introduction.
Your GMB intro will the basis of Google when it must decide if your business is related to the query at hand.
To make an effective intro, avoid cramming it with keywords. But you have to mention what makes you unique from your competitors, as well as why you ventured into this business. Give answers to all questions that people will probably ask about your business. And always write in the tone and language that suits your target audience.
Make sure your GMB listing is verified.
Once you have added all the necessary details on GMB and updated your intro, get your listing verified. You can never get a high Google Maps rank unless you do so.
Examples of verification methods used by Google are postcard are by email and by phone.
Ask for reviews from your customers.
Reviews are an important part of Google Maps marketing because they help build your credibility and establish your authenticity. Don’t be fazed by negative reviews however. Rather than turning a blind eye, address them as per Google’s guidelines. This is your way of showing your customers that despite your imperfection, you are always willing to work for their satisfaction.
Make local citations.
A local citation is any online mention of your business in local media. Lastly, with local citations, your business becomes more prominent and relevant on Google and thus gets a higher Google Maps ranking. Examples of places where you can find local citations are local blogs and industry directories.